Carol Orenstein

Selected Portfolio of Work

Aresty Institute of Executive Education, The Wharton School

As CMO, managed team of 12 and $3.8MM marketing budget, delivering ROI of $3.33 per dollar spent.

Increased use of Web 2.0 (blogs, podcasts, social sites); $2.5MM SEO/PFP campaign led to campaign ROI of $6.64.

Recognized by CFO and Harvard Business Review for “outstanding brand association and readership response.” Won six industry awards (Gold and Silver Addy for both video and print).

Managed Wharton Executive Education website. Increased Web traffic (+30% FY07; +36% FY06) through PFP/SEO focus and link building.

Effectively used online media (e.g. blogs, podcasts, Wharton@Work e-newsletter, interactive banner ads) to drive revenue.

Produced 20+ videos showcasing Wharton Executive Education’s programs, faculty, and on-campus experience. Video asset showcasing Philadelphia adopted by Penn Law School.

Watch more videos in the Executive Education Video Library.

Watch more videos on YouTube.

Risk Management Association

Managed marketing team of eight who used research insights to develop and execute strategic marketing and communications plans driving enrollment in 350+ nationwide courses.