Carol is committed to creating and implementing integrated strategic marketing and communications plans that drive an enterprise’s brand and value proposition. She builds consensus around the value proposition and brand positioning and collaborates across teams to create, implement, and then measure the success of marketing campaigns. Her expertise covers Web 2.0 (blogs, social networking, information tagging, podcasts), interactive marketing (banners, PFP/SEO), video, and website production, and general management. She gained her marketing experience at Campbell Soup, RMA, Orenstein Advertising, Inc., and the Wharton School, serving as Chief Marketing Officer in her last two roles.
Her entrepreneurial nature, creativity, and analytical thinking, coupled with her strategic planning training at Booz, Allen and American Express, enable Carol to quickly assess strategies and recommend new directions. She most recently helped both RMA and Wharton Executive Education reposition their enterprises to better compete and serve their constituencies. In the case of RMA, the business was repositioned from “credit” to “credit, operational and market risk.” At Wharton, Carol led the work resulting in the “Learning Continuum,” representing Wharton’s commitment to longer-term relationships with clients.
At Campbell Soup, Carol led a cross-functional team to take V8 Splash, a revolutionary new fruit drink, to launch-readiness. Team members met weekly for over a year to develop this revolutionary new product requiring new ingredients, new manufacturing techniques, new packaging and new thinking in every way. She also led new product development and a team of Innovators at The Franklin Mint, working three-days per week while maintaining ad agency workload at Orenstein Advertising, Inc.
Working as an Associate for Booz, Allen & Hamilton, Carol worked on several re-engineering projects, most notably reducing legal and finance costs 25% for a large national retailer. She also served as a Senior Director in the internal consulting group at American Express, where one major project resulted in the sales force moving from bricks and mortar to virtual offices, saving $45MM per year. Most recently, as a Strategist with Wharton’s Executive Education, Carol studied faculty and client interactions and recommended best practices for major touchpoints.