Carol Orenstein
Areas of Expertise
- Strategic Planning/Scenario Planning
- Analytical Decision Making:
- Database mining
- Customer segmentation
- Customer Usage Analysis
- Competitive Analysis
- Market Research
- Brand Building
- Creating Strategic Marketing and Communications Plans
- Web 2.0 (blogs, podcasts, social networks, information tagging)
- Interactive Marketing (PFP, SEO, banner ads)
- Campaign Monitoring/ROI Tracking
- P&L Management
- Team Building and Leadership
- Consultative Sales Training/Proposal Best Practices
- Client Relationship Management
- New Product Development
- Writing